TOAF: SUMMER IN THE CITY
TORONTO OUTDOOR ART FESTIVAL DESIGN
2024
TOAF: Summer In The City, is a proposed exhibition design for the Toronto Outdoor Art Fair. Working with a partner, and assigned with a 48-hour turn around, this collaborative project had us research TOAF, pick three themes for their 2024 festival to propose, and fully execute one of them.
Our theme, Summer In The City, used bright, fun colours and floral motifs, alongside paint splatters to tie context into the visuals. We worked with TOAF's existing logo and incorporated our own designed elements to create a cohesive look for the festival. Tasked with creating 12 deliverables for the client, we incorporated this theme throughout their website, merchandise and advertisements to create a cohesive, though never tired, design package.
