SOPS: WINE-FINDING
EDITORIAL & PACKAGING DESIGN
2023
SOPS (The Stewart Oenophile Profile System) is a set of 50+ icons that I created to help retailers sell wine to an interested yet non-expert wine or beverage customer. The icons speak to the structural components, the tasting notes and the serving recommendations associated with a wine.
The roll-out marketing campaign, designed for The LCBO, included an informational brochure and a tasting kit. The tasting kit entitled “Taste Ontario” would include three 375ml bottles of wine to introduce the customer to the icon system, and Ontario wines.
